Web design that
defies gravity.

Load performance came first, because everything else is downstream of it. Fetch priority on the assets that matter, hidden objects stripped out, CSS classes consolidated, and the script hierarchy reordered so the page stops fighting itself on the way in. Loading animations got retimed to cut layout shift, which is the difference between a site that feels quick and a site that merely measures quick.

Then accessibility. Every icon-only button and link got a descriptive label, image and social links included, and the result was tested with a screen reader rather than assumed. Cookie consent went in properly, configured by category and styled to match the site instead of sitting on top of it like a stranger.

And the animation work got a system. We audited what was already there, standardised on GSAP across every page template, and documented the patterns so the next person to touch it — us or anyone else — has something to follow. Interactions that were implemented three different ways now behave the same everywhere, including the mega menu, which is where inconsistency shows up first.

Somewhere in the audit it became clear that several of the services the site depended on were not in accounts Eldorado controlled. So we found all of them, moved ownership across, and verified every integration still worked on the other side.

This is not a glamorous line item. It is, in our view, the most important one. A client who doesn't own their own analytics, their own commerce integration, and their own domain isn't a client, they're a hostage. We'd rather be kept because the work is good.

Eldorado was bringing out a new DIY boulder system while the first prototype was still being built. Rather than hold the launch for a photoshoot, we shipped the architecture first: a restructured boulder section splitting the two systems cleanly, each with its own benefits, specs, and route through to sales. The structure was ready and tested before the product was.

The Kinetix product line — climbing towers and modular challenge structures — had spent years on its own domain, with its own homepage, its own gallery, and its own accumulated search history. Two sites meant two of everything, and two places a customer could land without seeing the rest of the catalogue.

Domain migrations are where organic traffic quietly dies. Every URL on an old site has links pointing at it, rankings earned over years, customers who bookmarked it. Move the content without mapping the addresses and it all resolves to a 404, and nobody notices until the quarter's numbers come in.

So we mapped every URL before moving anything, including pages left over from an earlier Shopify build that nobody had thought about in years. A parent hub replaced the old homepage, with three child pages beneath it covering the tower systems, the modular components, and thirty-plus challenge configurations. The gallery came across compressed, and every legacy address was accounted for before anything moved.